Description of the website

I Boost Immunity (IBI) is a Canadian-based advocacy website that uses quizzes, articles and stories to raise local literacy about immunization and pairs it with a global reward: vaccines for kids through UNICEF Canada.

The site is brimming with good, curated information—personal stories, hundreds of quiz questions and share-worthy original content based on scientific articles, essays and more—all about the importance of vaccination. For every quiz question visitors answer correctly they earn one vaccine for UNICEF Canada.

I Boost Immunity was initially developed as part of a larger advocacy effort to find new ways to counter the surge of anti-vaccine sentiment on the internet. Combining local learning with global giving has proven to have a powerful force multiplier effect in its ability to crowd source education with a tangible social reward – vaccines for children.

Website’s sponsorship policy

I Boost Immunity’s sponsorship policy is through the Public Health Association of British Columbia (PHABC) which is not posted online.

The major determinants in evaluating sponsorships will be its value and from whom it is received. The proposed dollar amount will generally determine the level of review. It is expected that all sponsors will comply with PHABC principals outlined within its project selection guidelines.

Potential sponsors are reviewed on a case-by-case basis to determine the benefit to the association in relation to the risks and costs of collaborating with the sponsor. The PHABC is an affiliate of the Canadian Public Health Association (CPHA) and its guidelines are similar to what is posted on their site.

Website’s content or editorial policy

IBI is maintained by clinical and communications experts in immunization at the BC Centre for Disease Control, the Public Health Association of BC as well as contractors.